The problem this solves
Where is traffic leaking? Is ad spend actually working? Most attribution lies.
Key features
- Pulse: real-time sessions, ATC, conversion, revenue, profit, funnel
- Growth Products: which products are growing, declining, plateauing
- Growth Ads: Google Ads spend + ROAS, Google’s claim vs Cipzo-verified
- Recovery: abandoned cart + checkout, email + 1-use discount
- Channel performance
app.cipzo.com/growth
Growth · synthetic mockup
Illustrative example
Northwind Gear recovered $4,100 last month from abandoned checkouts.
How it works
ROAS (Cipzo-verified) attributes revenue to last-click via UTM matching, reconciled to actual orders. Google’s claim includes view-through; Cipzo doesn’t. Post-purchase recovery is on the roadmap.
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